The company "PwC" has already conducted twenty-eight annual studies on the opinions of general directors of large companies. This year, over 5,000 top managers from various countries participated in the study. The results revealed that the uncertainty of the main market stakeholders is increasing due to uncertainty and intensifying competition.
One of the key problems highlighted in the report is the uncertainty regarding economic growth. More than half (53%) of survey participants expressed concern about this issue. Global instability was also noted among the most significant problems for general directors.
Highlighting the priorities of companies for the coming years, the participants noted that the key factors for success will be digital transformation, ecological sustainability, and innovation. Almost all participants in the study (92%) recognized that changes in the company's strategy and business model are necessary to ensure sustainable growth in the current changing environment.
